The Set’Up trade show, a must-attend event for the events and tourism industry, will be held on February 6 and 7, 2026, at Palexpo Geneva. Over two days, the event will bring together key players in the travel, event planning, and tailor-made experiences sectors in a setting conducive to inspiration and networking.
A trade show to imagine and bring your projects to life
Open to both individuals and professionals, Set’Up is aimed at anyone who wants to design, prepare, or optimize their projects:
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seminars and corporate events
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customized trips and getaways
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private parties and celebrations
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unique event experiences
Thanks to a wide variety of exhibitors, the trade show provides an opportunity to discover new ideas, compare offers, and talk with industry experts.
Inspiration, encounters, and discoveries
Activities, conferences, and networking opportunities punctuate these two days dedicated to travel and events. Set'Up offers a rich and practical program designed to transform ideas into achievable projects, while promoting professional encounters and future collaborations.
Dates: February 6 & 7, 2026
Location: Palexpo Geneva
Audience: general public & professionals

